Emirati's passion for modern technology surpasses global markets .. According to a study conducted by Toluna


Technology Brands – Actions & Expectations
• New Brand trial for Technology is higher in the UAE than in the other countries surveyed (32% in UAE vs 18% globally).
• On average, people in UAE expect more things vs global – Average Mentions are 8 in UAE vs 5 globally.
• Innovation is the topmost expectation from Technology brands in the UAE vs Lower prices globally
• Expectations are higher for “More choice of brands”, “More innovation” and “Additional features & Benefits” in the UAE vs globally

Emirati's passion for modern technology surpasses global markets .. According to a study conducted by Toluna

A global study conducted by Toluna, an international online market research company, showed consumer interest in the latest technology releases is much higher in the U.A.E than in the other 14 countries surveyed. Consumers in UAE appear well ahead of their international peers when it comes to expectations regarding technology brands.

The study indicated that 63% of consumers in the UAE expect more innovation in technology compared to 43% in global markets, which is compelling evidence of how the UAE is keeping up and surpassing other countries as a sophisticated market with a healthy appetite for new launches. This shows a solid base of savvy consumers geared toward modern technology and is also a sign of how the state's interest and efforts in educating consumers about modern technologies are paying off.

The study also indicated that 32% of UAE consumers, compared to 18% globally, have tried new brands of tech products and are more demanding in terms of additional features and wider options expecting more from brands than consumers from other nations. Furthermore, 52% expect clearer information on manufacturing sources and 53% expect more sustainable options.

Commenting on the results, Sakina Mannan, Senior Account Director MEA at Toluna said “it’s not surprising that consumers in the UAE seem to appear at the forefront in terms of interest in newly released technology products. This is an indication that the country is firmly moving towards a leading position in consumer electronics both in the region and globally and is in line with other trends such as the adoption of smart products and innovative services. The UAE market is now characterized by a culture of engagement with tech brands, and consumers are keen on assessing the quality and performance of new products as well as being comfortable demanding more from brands in this space.”

In addition to the UAE market, the study covered 14 global markets in Europe, East Asia, Australia and New Zealand, U.S.A., and Latin America.

Please check the Wave 18 Global Barometer Report

Emirati's passion for modern technology surpasses global markets .. According to a study conducted by Toluna

About Toluna

Toluna is a global technology company with presence in over 70 countries including Dubai, that delivers real-time insights at the speed of the on-demand economy. We do what no other insights company can. We combine innovative technology, award-winning research design, vertical expertise and a panel of over 36 million consumers.

Toluna is a digital market research company that provides quick, cost-effective in-depth studies:
1. Toluna has proprietary online panels in over 70 markets with over 36 million highly engaged customers.
2. Our team of 2,800 employees distributed in 24 offices delivers approximately 40,000 projects annually to many 500 companies including: NBC Universal, BBC, Publicis Group, Dentsu, Boston Consulting Group, Samsung, Qatar Airways and more.
3. Toluna focuses on fast solutions which make it possible to obtain data of N = 1000 sample size within half a day in many countries. Field work is monitored in real time and our automated dashboards enable conclusions to be drawn in record time.
4. The company offers market research services that are flexible to meet project-based customer needs (i.e. survey design, survey programming, hosting, sampling, analysis, reporting, etc.).

Toluna has the industry's first end-to-end consumer analytics platform that automates research and delivers the benefits of speed and cost — delivering on the promise of agile and agile research with high-quality, real-time, on-demand data. This digital platform can be used via BHT, Online Communities (Qualcomm focus groups), Concept Testing, Package Testing, Analytics, DIY, Mobile Surveys, Dashboards, Digital Tracking, Max Diff, Stickies, etc.