Alshaya Launches Aura Loyalty Programme in Kuwait

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A new loyalty programme that brings a world of personalised rewards, experiences, and benefits to Alshaya customers.

Alshaya Group, one of the world's leading international franchise operators, has officially launched Aura, its brand-new customer loyalty programme, in its home country Kuwait. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 brands, with points earned in-store and online.

Aura members can earn and redeem points across their favourite brands, access a range of personalised shopping, dining, and lifestyle experiences, and receive priority notification of promotions and sales events across a portfolio that includes H&M, American Eagle, Mothercare, Victoria’s Secret, P.F. Chang’s, The Cheesecake Factory, Bath & Body Works, Boots, M·A·C, The Body Shop, Pottery Barn, and West Elm.


Alshaya Launches Aura Loyalty Programme in Kuwait

John Hadden, Chief Executive Officer, Alshaya Group said: “We are incredibly excited to bring our new, world-class loyalty programme to our customers in our home country. Aura is an exciting new way for us to thank them for their loyalty and let them know they are special.

“We offer our customers the widest choice of brands and experiences to suit their different preferences. Celebrating our customers’ individuality, and rewarding them, is what Aura is all about. By bringing together Alshaya’s well-loved brands into one programme, we can unlock a personalised world of rewards, experiences and benefits that is unmatched.”

Aura membership is open to everyone aged 18 and above. It is free, quick, and easy to join, and members can use the Aura MENA app to track their benefits and access their rewards. Joining is as simple as downloading the app from the App Store or Google Play or registering for Aura in any participating Alshaya store.

From fashion to beauty, home furnishings to dining, members collect points every time they spend. Points can be used for future purchases or to access experiences such as a personalised gourmet treat, a bespoke shopping experience or a pampering beauty treatment.

For every KD 1 spent, 10 points are earned across all Alshaya stores (excluding Starbucks). The more customers shop with Alshaya brands the more benefits they can unlock. With many brands in the Aura programme, members can enjoy unmatched opportunities to earn points.

- Aura Hello is the entry point membership and is for holders of 1 to 5,999 tier points
- Aura Star is for holders of 6,000 to 23,999 tier points. Star members will earn points faster: 1.5 x than Hello
- Aura VIP, the top tier of Aura, starts with 24,000 tier points, gives access to VIP membership benefits, and earns points even faster: 2 x that of Hello

Plans are already underway to launch Aura in markets in the GCC: with the UAE and Saudi Arabia coming soon. Aura members can earn and redeem rewards wherever they shop across the GCC, as each of these markets is included in the Aura programme.


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