Williams Racing is delighted to announce a multi-year partnership with Gulf Oil International, one of the world’s leading manufacturers of oils and lubricants.
Gulf’s partnership with Williams Racing is another major signing for the team as it continues its transformative journey across the business, demonstrating the new era of commercial investment for Williams Racing since its acquisition by Dorilton Capital.
Together, Williams Racing and Gulf will write the next chapter of Gulf’s eminent motorsport story, expanding the partnership beyond the Formula 1 team as, in addition, Gulf will partner the Williams Racing Driver Academy and Williams Esports. This expansion ultimately works for Gulf to play a part in contributing to junior motorsport drivers’ careers and showcasing industry access for all.
The high-octane partnership will see the vibrant colours of Gulf adorn the new FW45, race driver suits, pitstop gantry and some of the team’s key pitstop personnel. There will be a number of high-profile marketing initiatives throughout the year that will embody a shared vision of a bright modern future for motorsport, both on and off the track.
Activations with the Williams Racing Driver Academy and Williams Esports will ensure Gulf can reach new audiences and play a role in the success stories of younger generations. The forward-thinking partnership will also comprise future-forward and digitally-enabled fan engagement opportunities in order to help bring fans of Williams Racing, Gulf and Formula 1 closer to the sport they love.
Matthew Savage, Chairman of the Board, Williams Racing, said, “I am incredibly excited about this partnership between Williams Racing and Gulf, a renowned and trusted global brand, who have put their trust in us as a long-term partner. This signifies the strength of our brand and commercial offerings as we continue our transformation. Gulf and Williams Racing share an illustrious motorsport heritage and, together, we are making history with this partnership.”
James Bower, Commercial Director for Williams Racing, said, “We’re incredibly proud to be partnering with Gulf, a leading global manufacturer in the industry and a distinguished brand within motorsport. Our partnership demonstrates the ongoing effort by the team to develop our brand and commercial proposition. It’s a testament to the team and to Gulf for joining us on this journey and I’m eager for fans to experience what we have planned.”
Mike Jones, CEO, Gulf Oil International: “Gulf has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception. Together we share decades of motorsport experience to bring motorsport, Formula 1 and Williams Racing fans closer to the sport they love through our partnership. We are also excited to expand our foothold in motorsport through the Williams Racing Driver Academy and Williams Esports. Together we share a vision of a bright modern future for motorsport on and off the track; made possible through our common culture of partnership and innovation. This makes Williams Racing the perfect partner for Gulf, and we’re excited to start this next chapter of our iconic motorsport story.”
About Gulf Oil International
Gulf, a wholly owned entity of the Hinduja Group, is one of the largest privately-owned downstream companies, with a presence in over 100 countries worldwide. Operating since 1901, Gulf’s history is one of innovation, with a pioneering spirit that still guides the brand today. Gulf Oil International's (GOI) core business is manufacturing and marketing an extensive range of performance lubricants and associated products across a diverse range of market segments. GOI also licenses national fuel retail networks around the globe and is currently present in 26 countries with more than 1,400 stations. Gulf has a strong international presence in Europe, South America, the Middle East, and the Asia Pacific region, owning blending facilities and several licensed plants worldwide. It is the majority shareholder in Gulf Oil Lubricants India Ltd, listed on the BSE. GOI’s business also includes Gulf Oil Marine, which supplies lubricants to the global shipping industry across 1,100 ports worldwide.
About Williams Racing
Williams Grand Prix Engineering Limited's core competencies are the design and development of racing cars to compete in the Formula One World Championship. As one of the world's leading Formula One teams, the company has secured 16 FIA Formula One World Championship titles since its foundation in 1977. Nine of these titles have been won in the Constructors' Championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers' Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.